The Most Popular Digital Marketing Skills of 2019

Are our skills keeping up with the trends? As a decade of digital rounds to a close, we look back on where we’ve come in an effort to understand what’s ahead. Time flies at the speed of data and so keeping up on current trends is a must for all savvy marketers looking to keep an edge on their competitors and one step ahead of the market.

To answer this question, we turned to Google to see how popular each field was in the world’s largest search engine.

According to Google Trends, these were the most popular digital marketing fields & topics of 2019:

Source: Google Trends
  1. Search Engine Optimization (SEO)
    With Search Engine Optimization showing both strong popularity and strong growth, SEO can be one of the best long-term investments you can make into your digital business strategy.
  2. E-Commerce
    Ecommerce has become a huge trend among businesses over the past couple of years but in 2019 and the years to come, it won’t just be a mere trend. As customers expectations increases, automation & personalization will become an eCommerce standard.
  3. Graphic Design
    A picture is worth a thousand words, and with most platforms including Google, Facebook, Instagram & TikTok moving in favour of visual content like photos & videos–the creative arts are alive & well.
  4. Copywriting
    One of the most valuable skills you can learn as a marketer, the practice of copywriting is becoming less about grammar and more about creating compelling messaging. There is both an art & a science to it and can take years to master.
  5. Pay-Per-Click Advertising
    PPC is my personal favourite because as a marketer I’ve seen few tools that we have at our disposal that compares to the modern age of paid advertising. It is one of the few activities where we can immediately see results and tell if we’re on the right track.

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