Digital Marketing Consultant

About
Grant Higginson

Hi, I’m Grant, an Online Marketing Consultant Specializing in Search Engine Marketing and Local Search located in Calgary, Alberta.

01

about

My favourite part of ‘About Me’ pages is how they’re written in the 3rd person, even though it’s often entirely the person writing about themselves.

So after several failed attempts by Grant Higginson to sound cooler than he is by writing in the 3rd person, he thought he would try writing this like a casual conversation with a friend.

I started my career in digital marketing at an early age in 2002, developing websites for local startups and global online businesses that gave me opportunities to work with companies like EA Games, Habbo Hotel & Nexopia.

I thoroughly enjoyed working with each client. It not only gave me insight into the critical challenges that digital business’ are faced with in their respective industries but also how they need to remain competitive at all times.

In addition to this, I completed my Master’s in Digital Marketing, and pursued additional certifications such as Google Ads, Google Analytics, Facebook Ads, Search Engine Optimization, Email Marketing, Social Media and Data Science. I am always learning & executing to stay up to date with ever-evolving field of digital marketing, and to separate what does work–from what doesn’t work in hundreds of industries & verticals.

My personalized consultative approach is tailored to the business goals of a growing organization. Since each business is different, by educating each client about their competitive landscape, though developing a tailored and robust search marketing strategy that achieves their business goals with maximum returns on their time & financial investments..

Based out of Calgary, Alberta, I work with clients throughout Canada, USA, UK, Mexico, Australia & New Zealand.  I’ve worked with a wide variety of businesses across industry segments namely, Automotive, Hotels & Hospitality, Real Estate, Travel & Tourism, Technology, Financial Services, Insurance, Health Care, Energy and Construction.

My core proficiency in search allows me to commit to best digital practices, and a strong work ethic helps create lasting client-relations.

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My Work

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Skill Certifications

Google Ads
95%
Web Design
85%
Facebook Ads
80%
SEO Copywriting
70%
Graphic Design
60%
Data Science
40%
Google Analytics
100%
Conversion Rate Optimization
80%
Digital Strategy
80%
Search Engine Optimization
75%
Technical & On-Page SEO
75%
Off-Page SEO
50%

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Contact

Let's be friends...

I help my clients build leaner, meaner businesses by:

  • Cutting advertising costs that drive positive returns
  • Creating customized brand messaging that gets results
  • Utilizing tactical, enterprise-level strategies for mid-market businesses

And we’ll do it all with transparency, passion and a dedication to results.